L70 Labs / Fitness studios
Fitness studios
Gym and studio websites, $499, live in 7 days.
A fitness website has one job: turn someone who is curious today into someone who books a first class this week. Curiosity has a short shelf life, so everything on the page should shorten the path.
$499 setup, then $149 a month
Includes schedule integration, pricing page and the trial offer path that drives most signups.
What converts on a fitness site
- The trial offer stated in the first screen, because that is what gets the first visit
- A class schedule that is current, pulled from the booking system you already use
- Pricing published, since hiding it is the single biggest source of drop off in this industry
- A page per class type, which is what people actually search for
- Coach profiles, because people commit to a person more readily than to a facility
- Local schema with the address, hours and service area so you appear in nearby searches
Publish your prices
Most gym sites hide pricing behind a form, on the theory that a sales conversation converts better. It does convert better per conversation, and it costs far more visits than it earns.
Someone comparing three studios on a phone will simply skip the one that will not say what it costs. You lose them before any conversation is possible. Publishing prices also makes you citable: when someone asks an assistant what a gym membership costs in your area, only the studios that publish a number can be quoted.
Integrations, kept simple
We connect to whatever you run your schedule and memberships on, and we do not try to replace it. The website's job is to get someone from search to the booking screen in as few taps as possible, not to become a second system you have to maintain.
How it works
Brief
Two minutes. Class types, pricing, trial offer, and the booking system you use.
Fixed quote in a day
Exact price, exact timeline, no call.
Live in 7 days
Schedule connected, prices published, trial offer front and centre.
Questions we get asked
How much does a gym website cost?
Ours is $499 to build plus $149 a month. Fitness specific platforms often bundle a website with their membership software, which is convenient but the site is a template and you lose it when you change platform.
Can you connect my class schedule?
Yes, we link or embed whichever system you already run, so the schedule stays accurate without you maintaining it in two places.
Should I publish my membership prices?
Yes. Hiding prices behind a form loses more visitors than the form captures, and it makes you invisible to anyone asking an AI assistant what a membership costs locally. Publishing a number also filters out people who were never going to buy, which saves your staff time.
Do I need a page for each class type?
It is one of the highest return additions. People search for the class, spin, reformer pilates, boxing, not for the studio name. A page per class is what makes those searches find you.
What about a members area or an app?
That is app development rather than a website, and it starts at $5,000. For most studios the booking platform already provides it and building a second one is wasted money.
How do I get more first visits from the site?
Put the trial offer in the first screen, make the booking two taps, and publish prices. Those three changes move the number more than a redesign does.
Related
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